The pick up market in NZ is a popular segment and the variety has been growing recently. Models from China have been the reason for the increase in variety.
The colours below are based on where the brand originated. Blue is the US, pink Asia and yellow Europe. MG and LDV are now Chinese brands but with UK origins.
For now it seems the legacy brand pick up trucks are still the most popular and not being unduly affected by the new entrants. The Ford Ranger has 36.4% of the market as an example of that.
The =/- column compares four months of 2026 with twelve months of 2025. That's why they they are virtually all negative. With registrations currently running at -70%, a number lower than that gets a green up arrow.
Data source: NZTA. Photos Ford & Nissan (Ranger & Navara).
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