Jaguar global sales were 161,600 for 2019, down 10.6% on a very successful 2018. Jag was 51% up on the average for the past decade so the year wasn't a poor year at all. 2020 will be a challenge for all car makers.
Below, green is up, salmon down but an increased share of the total and the dreaded yellow is down more than the 10.6% average. The numbers are as accurate as possible and it covers a 98.8% of the total.
18 | 19 | Country | 2019 | % | +/- | |
2 | 1 | UK | 36,069 | 22.3% | -3% | |
3 | 2 | USA | 31,051 | 19.2% | 3% | |
1 | 3 | China | 29,451 | 18.2% | -21% | |
4 | 4 | Germany | 8,703 | 5.4% | -8% | |
5 | 5 | Italy | 8,062 | 5.0% | -13% | |
9 | 6 | Canada | 3,736 | 2.3% | -14% | |
7 | 7 | France | 3,638 | 2.3% | -21% | |
8 | 8 | Spain | 3,387 | 2.1% | -23% | |
19 | 9 | Norway | 3,263 | 2.0% | 140% | |
12 | 10 | Japan | 3,259 | 2.0% | 0% | |
10 | 11 | Belgium | 3,174 | 2.0% | -20% | |
11 | 12 | Korea | 2,484 | 1.5% | -33% | |
13 | 13 | Australia | 2,274 | 1.4% | -15% | |
15 | 14 | Switzerland | 2,220 | 1.4% | 13% | |
16 | 15 | Brazil | 1,814 | 1.1% | 0% | |
14 | 16 | Russia | 1,738 | 1.1% | -31% | |
22 | 17 | Taiwan | 1,673 | 1.0% | 49% | |
6 | 18 | Netherlands | 1,325 | 0.8% | -71% | |
17 | 19 | Poland | 1,283 | 0.8% | -18% | |
25 | 20 | Sweden | 1,160 | 0.7% | 86% | |
18 | 21 | India | 1,089 | 0.7% | -23% | |
20 | 22 | RSA | 975 | 0.6% | -26% | |
21 | 23 | Austria | 828 | 0.5% | -28% | |
24 | 24 | Luxembourg | 588 | 0.4% | -22% | |
29 | 25 | NZ | 555 | 0.3% | 36% | |
23 | 26 | Portugal | 479 | 0.3% | -44% | |
26 | 27 | Ireland | 461 | 0.3% | -25% | |
30 | 28 | Singapore | 336 | 0.2% | -17% | |
38 | 29 | Ukraine | 334 | 0.2% | 61% | |
28 | 30 | Morocco | 331 | 0.2% | -29% | |
31 | 31 | Mexico | 303 | 0.2% | -11% | |
33 | 32 | Czech Rep | 299 | 0.2% | 8% | |
27 | 33 | Denmark | 260 | 0.2% | -49% | |
37 | 34 | Turkey | 244 | 0.2% | 11% | |
36 | 35 | Finland | 242 | 0.1% | 7% | |
32 | 36 | Chile | 217 | 0.1% | -28% | |
35 | 37 | Romania | 212 | 0.1% | -9% | |
34 | 38 | Lebanon | 208 | 0.1% | -24% | |
39 | 39 | Slovakia | 200 | 0.1% | 0% | |
50 | 40 | Egypt | 178 | 0.1% | 263% | |
42 | 41 | Slovenia | 158 | 0.1% | -1% | |
41 | 42 | Israel | 139 | 0.1% | -14% | |
46 | 43 | Kazakhstan | 127 | 0.1% | 35% | |
49 | 43 | Serbia | 127 | 0.1% | 123% | |
45 | 45 | Greece | 126 | 0.1% | 3% | |
40 | 46 | Hungary | 122 | 0.1% | -33% | |
43 | 47 | Colombia | 115 | 0.1% | -17% | |
44 | 48 | Cyprus | 112 | 0.1% | -11% | |
47 | 49 | Mauritius | 86 | 0.1% | 12% | |
52 | 49 | Iceland | 86 | 0.1% | 95% | |
48 | 51 | Bulgaria | 71 | 16% | ||
54 | 51 | Estonia | 71 | 78% | ||
50 | 53 | Croatia | 48 | -2% | ||
55 | 54 | Moldova | 35 | -5% | ||
57 | 55 | Bosnia-Herzego | 24 | 20% | ||
53 | 56 | Malaysia | 20 | -52% | ||
56 | 57 | Argentina | 17 | -53% | ||
62 | 58 | Montenegro | 14 | 250% | ||
58 | 59 | Myanmar | 10 | -29% | ||
60 | 60 | San Marino | 9 | 50% | ||
60 | 61 | Uruguay | 6 | 0% | ||
59 | 62 | Liechtenstein | 5 | -38% | ||
Others | 1,970 | 1.2% | ||||
Listed Sales | 159,631 | |||||
Actual Sales | 161,601 | -11% |
Luxembourg at half the size of sales compared to India? How can that be? I know its not a superhuge market, but still... And you complain about the Brits not having national pride? :)
ReplyDeleteI don't understand your point zoldfulu.
ReplyDeleteGiven the massive population and the close ties to the Tata corporation, I was merely a bit surprised that the sales in India was so low.
DeleteIt is a home market for JLR, one would expect that the rich (or the public procurements) in India would favor their own conglomerate.
I understand now. The difference is the size of the premium market in each country. Luxembourgers buy more of such cars than people in India. So JLR does have a higher penetration in India of the premium segment, although not by that much. I wonder if Indian premium car buyers see JLR as 'their' car company.
DeleteIt is still striking to see, an emerging market with 1.5 billion inhabitants, and sales around the size of Luxembourg. I recall that Hungary somehow managed to procure a fleet of B Class as police patrol cars once Mercedes opened its factory. The Belgians also use Volvos as police cars. Usually those countries that host production will develop stronger ties. The dutch still buy a lot of Volvos, but also run active classic car clubs for the Swedesh brand.
DeleteI am just surprised that all of that is missing from India. Also I dont see such potential (neither market nor affection) in Slovakia.
I think, Volvo did a better job in finding markets with its production sites...