|The Oldsmobile 98|
Oldsmobile's US sales had exceeded a million units in the mid-eighties but fallen 600,000 by 1989. Could the slide be arrested or was it a momentum shift that would not be stopped? Sadly, no. Sales got as low as 400,000 in 1993 but did rebound slightly the following year.
While the Cutlass Ciera and Supreme held up well enough, the Eighty-Eight didn't fare so well. The Achieva replaced the Cutlass Calais but failed to sell as well as its forebear. The Ninety-Eight was on death's door and while the Aurora replaced it, they both sold along side each other for some years.
The Silhouette minivan had been introduced but didn't sell that well. Surely the Bravada medium SUV would be the saviour? It wasn't distinctive enough and sales were very poor. The sporty Toronado wasn't replaced.
|Total US Sales||448,945||402,936||416,126||458,124||537,856|
For the latter part of the decade, models were being replaced but sales were now in the mid-three hundred thousand range. Basically only a couple of models were doing most of the work and they weren't doing that well. It was clear that Oldsmobile was no longer performing. At least the Silouette and Bravado were doing better.
|Intrigue/ Cutl Supr||90,135||92,164||64,177||81,263||89,629|
|Total US Sales||352,163||329,742||304,759||331,287||387,545|
|The Bravada SUV was more than just bravado|