The Alero was the last car to roll down the production line for Oldsmobile |
It may have been flying high in the '70's and '80's but by the end of the 1990's sales were well down. It's place within GM was no longer relevant and sales reflected that all too clearly. Therefore, in the year 200 the decision was made to end the brand.
One by one, models were discontinued as the wind down progressed. By 2004, only 28,800 Oldsmobile carss were sold. It was less than 2000 units in 2005. One of the oldest car companies in the world, going back to 1897, was gone.
Model | 2004 | 2003 | 2002 | 2001 | 2000 |
Alero | 20,156 | 99,123 | 94,286 | 109,302 | 122,722 |
Silhouette | 6,461 | 14,772 | 22,597 | 36,184 | 41,177 |
Bravada | 1,973 | 8,052 | 14,337 | 23,867 | 31,194 |
Aurora | 206 | 3,161 | 8,878 | 24,928 | 28,250 |
Intrigue | 55 | 789 | 15,015 | 39,395 | 64,109 |
Cutlass | 53 | 1,243 | |||
Eighty Eight | 16 | 477 | |||
Total US Sales | 28,851 | 125,897 | 155,113 | 233,745 | 289,172 |
Summary: GM had too many nameplates squeezed between Cadillac and Chevrolet. Any uniqueness for Oldsmobile was lost some years earlier and it wasn't earning its keep. Its origin went back a long way but sentiment doesn't pay the bills so the marque was consigned to history like many others before it.
To view the 1970's, simply click here.
To view the 1970's, simply click here.
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