04 September 2019

Oldsmobile USA Sales : 2000's

The Alero was the last car to roll down the production line for Oldsmobile

It may have been flying high in the '70's and '80's but by the end of the 1990's sales were well down. It's place within GM was no longer relevant and sales reflected that all too clearly. Therefore, in the year 200 the decision was made to end the brand.

One by one, models were discontinued as the wind down progressed. By 2004, only 28,800 Oldsmobile carss were sold. It was less than 2000 units in 2005. One of the oldest car companies in the world, going back to 1897, was gone.

Model 2004 2003 2002 2001 2000
Alero 20,156 99,123 94,286 109,302 122,722
Silhouette 6,461 14,772 22,597 36,184 41,177
Bravada 1,973 8,052 14,337 23,867 31,194
Aurora 206 3,161 8,878 24,928 28,250
Intrigue 55 789 15,015 39,395 64,109
Cutlass


53 1,243
Eighty Eight


16 477
Total US Sales 28,851 125,897 155,113 233,745 289,172

Summary: GM had too many nameplates squeezed between Cadillac and Chevrolet. Any uniqueness for Oldsmobile was lost some years earlier and it wasn't earning its keep. Its origin went back a long way but sentiment doesn't pay the bills so the marque was consigned to history like many others before it.

To view the 1970's, simply click here.

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