It wasn't all beer and skittles for premium marques in 2025. Deliveries for the brands I've assembled here were up just 2%. Add the congestion of new Chinese entrants and it's game on.
A few of the figures are educated estimates and there may be the odd newbie that I haven't noticed or doesn't provide data.
BMW/MINI has 18% of the total. MINI had a good year and pushed the combined total into positive territory.
Mercedes-Benz and Tesla both registered 9% falls which is not unsubstantial. JLR was down 15% but the temporary demise of Jaguar and the cyber attack contributed to a large degree.
Xpeng and Xiaomi had huge increases but Zeekr maintained the status quo. Porsche was down 10% and Li Auto dropped 19%. It is all a bit fluid at the minute and how it will pan out is up in the air. 2026 will hopefully provide some clarity.
I am truly amazed by your posts. This one is particularly impressive!
ReplyDeleteI was wondering may it might be appropriate to include BYD as their cars are making quite a premium impression with most models costing north of 40.000 euro.
Honqui selling 8 times the cars of Infiniti... I still recall laughing at the old party parade limos that carried that names (some you can find at car museums).
Thank you.
DeleteBYD is generally considered mainstream although they have been moving up in quality. For now I don't think they qualify but a good suggestion.
nice
ReplyDeleteFeel free to expand on that
ReplyDelete