Premium Marque Deliveries : 2026

It wasn't all beer and skittles for premium marques in 2025. Deliveries for the brands I've assembled here were up just 2%. Add the congestion of new Chinese entrants and it's game on. 

A few of the figures are educated estimates and there may be the odd newbie that I haven't noticed or doesn't provide data.

BMW/MINI has 18% of the total. MINI had a good year and pushed the combined total into positive territory. 

Mercedes-Benz and Tesla both registered 9% falls which is not unsubstantial. JLR was down 15% but the temporary demise of Jaguar and the cyber attack contributed to a large degree. 

Xpeng and Xiaomi had huge increases but Zeekr maintained the status quo. Porsche was down 10% and Li Auto dropped 19%. It is all a bit fluid at the minute and how it will pan out is up in the air. 2026 will hopefully provide some clarity.