Hyundai Plant Deliveries : 2024-26 (H1)

Hyundai plant sales have been around just over a million units a quarter. The numbers were down 3% in 2024, down 1% in 2025 and so half way through 2026 down 5%. 

Those numbers are fairly even, but the trend is clear. The key point is why? I suspect that Hyundai wants to go more upmarket. Not hugely, but enough to improve margins and position it slightly above Kia.

The fact is that the next few years are going to be a challenge as Chinese brands up the ante. The 7% fall in Q2 2026 was the largest fall since Q1 2022, when the economy was still getting itself sorted after COVID.

Data source: Hyundai.
Above the Sonata and below the Tucson (with not very subtle stalker tendencies).