Subaru's size is not an easy one for a mainstream manufacturer. It needs to be bigger or have a partner to share costs with. That partner is Toyota. It had a minor share until 2019, when the decision was made to increase it to 20% which it has now done. From this has come model and technology sharing, which has been very helpful to Subaru.
The chart below shows several markets, the yellow colour showing a decrease. The data is in thousands. The period between 2019 and 2022 were down but Covid may have been a factor from 2020. Overall sales are the same from 2015 to 2024. 2025 had a slight drop in volume.
Perhaps the most glaring issue is the USA. In 2025, 70%! of Subaru's sales are registered in the USA. Having so many eggs in one basket isn't ideal, although I don't have a solution to that. It makes Subaru dependent on one market and as we have recently witnessed, nothing today is certain.
Most other markets have remained solid with the exception of China, which was thankfully not a big market anyway. Sales have dropped from 47,000 in 2025 to 2,500 in 2025. Canada and Australia remain important markets for the company.
The only production facility outside of Japan is in Indiana, USA and 338,000 vehicles were made there in 2025. That's half the 668,000 sold in the US. During 2025, the 6 millionth vehicle rolled off the assembly line at that plant. That was achieved in its 38th year of operation.
Photo source: Netcarshow.
A basic look at production shows percentages of where vehicles are made. In 2025, 62% of Subaru's total production was in Japan, 38% in the US.
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