Registrations were up 3% in 2025, with foreign brand imports up 7%. The importation by local brands of cars made overseas at their plants has always been minimal. In 2025, local brand imports were 99,600, up 32%. Suzuki and Honda were the main contributors.
Import brands made up 6.2% of total registrations. In an open market such as this, it is a strangely low percentage. They certainly can't be accused of not supporting their own industry although other factors are involved.
Domestic brands: Toyota and Daihatsu suffered a drop in sales volume in 2024 due to scandal, Daihatsu especially. It's 45% fall has been followed by a 61% increase this year. Honda and Nissan had a poor year, the latter afflicted by financial losses and presumably pulling back on sales to ease the situation.
Import Brands: Mercedes-Benz is the only import brand to exceed 1% market share although BMW is close to that. The Tesla figure is an estimate that is generally accepted as close to correct. Jaguar sales have farcically ceased altogether with similar brand Alfa Romeo benefitting.
I find sales by MG Rover odd but they must be cars brought in that are second hand (possibly refurbished) but counted as new registrations here. I wonder how many registrations are of that nature?
For 2024 articles, simply click on the links below:
Data source: JAMA, JAIDA.
Photos Source: Mazda (Flair) & Suzuki (Wagon-R 😊).
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