Pick up vehicles are popular here, suiting the outdoor leisure lifestyle and are sought after by tradesmen. Japanese models dominate, US and European brands have a few representatives but China is starting to make inroads.
The Toyota Hilux (picture above) was last top in 2013 but since then it has been the Ford Ranger on top. Ford's sales superiority is under threat with two months of 2025 having passed. There is a new tenth generation Hilux coming soon so the old ninth generation getting a sales spurt and taking the lead surprised me.
Mitsubishi, Nissan and Isuzu are always in the mix behind the top two. Mazda was also in the mix but has pulled the plug on a relatively new pick up sourced from Isuzu. It's now in run out mode. That's another surprise.
The rest are small selling models except for one new brand that is making big waves in a short period of time. That's the hybrid BYD Shark (see pic below chart). I live in a smallish town in NZ but already and I'm seeing Sharks on the road. Pick up truck owners are a loyal bunch but BYD is winning over customers.
RHD conversions of US sourced trucks are gaining traction in Australia and some are coming across the Tasman Sea. RAM and Chevrolet are two that make that journey. However, Toyota has no plans to bring the Tundra over and the Ford F-150 is unconfirmed as far as I know.
Data source: Thanks to NZTA. Photos: Toyota & BYD NZ.
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