NZ Top 31 Premium Models : 2025 (Q1-Q3)

Top lists are dominated by mainstream models and premium models rarely get a look in. In New Zealand, premium tend to be more premium than say Europe, with more kit included as standard. Well. that's what we are told to justify charging more.

To the right we see a colour coded chart based on brand origin. We will briefly look at each. USA has the top model with the Tesla Model Y. Is it really premium? It is generally considered so. Two Tesla models in the top ten.

The Ram P/U and Chervolet Silverado are included here. With right hand drive conversion cost and reasonable specification, I have added them.

Europe is finally in its element. Twenty three models in all. Having said that, the data source has a classification of BMW i which I assume covers all electric models combined as one model.

I was surprised to see the Polestar 2 second. Land Rover has three in the list, doing better than they would in the UK.

Japan has four Lexus models here, all in the top half of the chart. I view them as Toyota's with some bling which at least imbues them with a reputation of reliability.

Data source: NZTA. Photos Land Rover & MINI.