GM US Model Sales - Part 2: 2023/24

GM has a four brand portfolio it uses to satisfy its US customers. How are they faring in these challenging times? Let's find out by looking at the 'middle class' divisions, Buick and Cadillac. 

Buick: A modest range of vehicles, all under the crossover or SUV classifications. It had sales of slightly over 183,000 or 7% of GM sales in total. It is a semi-premium marque, neatly nestled between Chevrolet and Cadillac. I wonder why it doesn't do better.

Total Buick sales were up 10%, the fastest brand within GM if only just. The Envista crossover (pictured below) was the reason for that. 

Cadillac: The smallest GM division with 160,000 sales and 6% of the GM total. The range is quite broad, with seven models listed by the company, eight if the IQ is separate. 

The Escalade is the main model but the Lyriq has potential. It's also going to be used to take the marque to more international markets such as here in New Zealand.

The Lyric electric crossover (top picture) is the sole model that increased along with the new Escalade IQ yet overall the marque was up 9% which will surely pleases executives in GM.

Data & picture source: GM.