Registrations were up 14% in December and 42% for the completed year. With the artificial way in which car sales are handled here, the ups and downs tell us little other than how many certificates were available at any given time. The fact is the last two years have been historically low and this year's big jump in sales still has the market well down.
Toyota / Lexus combination leads from a fast charging (no pun intended) BYD which has come from 31st to second in four years, elbowing BMW and Mercedes-Benz out of the way in the process. Tesla is consistent at being inconsistent with 2024 being a positive one.
As for changes, the Toyota / Lexus market share is the lowest since 2019 when it took the lead from Honda. Audi is currently residing at its lowest point going back to 2008. It's also of note that for 2024, that luxury marques were well down.
While all the variances above are not what one would normally see, in a market that is controlled with a limited certificate system, not all that surprising.
Data source: LTA.
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