22 May 2018

Fiat Italy (Model) : 2012-17


Fiat is a mainstream brand fighting in an area where competition is high and profits are a challenge, especially in Europe. In its home market, Fiat takes slightly more than 20% share. That's a good result although whether that is achieved with reasonable margins I don't know.

The tiny Panda is the big volume model, then comes the 500 variants and the compact Tipo. The Punto is on the way out and the rest are small in volume. Fiat specialise in small models and a larger car would be a welcome edition to the range, although in Italy it wouldn't be a big seller. Perhaps a collaboration such as the 124 Spider could be useful.

The figures below include the Abarth range.

Model/Year 2017 2016 2015 2014 2013 2012
Panda/Seiciento 146,062 147,360 127,460 105,255 101,681 117,772
500 58,564 49,329 44,179 45,676 42,322 43,012
Tipo/Bravo/a/Stilo 56,060 31,612 839 1,917 6,203 10,983
500L 46,461 54,748 51,837 52,729 38,229 6,159
500X 45,795 46,240 32,587 97

Punto 37,265 45,239 58,295 59,266 64,200 80,035
Qubo 10,047 8,984 6,978 6,873 8,957 10,781
Doblò 3,592 3,823 4,014 2,645 3,383 3,617
124 Spider 2,022 965



Freemont/Ulysse
1,436 5,703 8,494 10,681 14,417
Sedici

29 1,377 3,097 4,850
Idea


16 2,878
Other 11 13 3 9 21 8
Total 405,879 389,749 331,924 284,338 278,790 294,512
% of total 20.4% 21.1% 20.9% 20.7% 21.2% 20.8%

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