Fiat Italy (Model) : 2012-17

Fiat is a mainstream brand fighting in an area where competition is high and profits are a challenge, especially in Europe. In its home market, Fiat takes slightly more than 20% share. That's a good result although whether that is achieved with reasonable margins I don't know.

The tiny Panda is the big volume model, then comes the 500 variants and the compact Tipo. The Punto is on the way out and the rest are small in volume. Fiat specialise in small models and a larger car would be a welcome edition to the range, although in Italy it wouldn't be a big seller. Perhaps a collaboration such as the 124 Spider could be useful.

The figures below include the Abarth range.

Model/Year	2017	2016	2015	2014	2013	2012
Panda/Seiciento	146,062	147,360	127,460	105,255	101,681	117,772
500	58,564	49,329	44,179	45,676	42,322	43,012
Tipo/Bravo/a/Stilo	56,060	31,612	839	1,917	6,203	10,983
500L	46,461	54,748	51,837	52,729	38,229	6,159
500X	45,795	46,240	32,587	97
Punto	37,265	45,239	58,295	59,266	64,200	80,035
Qubo	10,047	8,984	6,978	6,873	8,957	10,781
Doblò	3,592	3,823	4,014	2,645	3,383	3,617
124 Spider	2,022	965
Freemont/Ulysse		1,436	5,703	8,494	10,681	14,417
Sedici			29	1,377	3,097	4,850
Idea					16	2,878
Other	11	13	3	9	21	8
Total	405,879	389,749	331,924	284,338	278,790	294,512
% of total	20.4%	21.1%	20.9%	20.7%	21.2%	20.8%