Brazil / Argentina Brand Comparison 2014

Peugeot vende bien en Argentina

Both of these nations are part of a trade bloc named Mercosur. You wouldn't know it looking at the two car markets, such are the differences. I wonder if vehicles are included. Anyway, the basic issue is how each nation deals with cars that are imported. The figures below are for cars and light commercial vehicles. The ratio difference is 1: 5.1 so brands with a ration under 5.1 are more popular in Argentina (blue) and over that in Brazil (yellow).

Starting with Brazil, the big selling makes are made in the country. By looking down the Brazil column it becomes apparent who manufactures cars there. Those that import do so in limited numbers, such as Chinese brands.

Argentina is different because while again the big selling brands are also made there, those that don't make any scarcely exist in that nation - if at all. An increase in import duties in recent times has devastated makes such as Suzuki. It keeps most Chinese brands out also.

However Chery is more popular in Argentina than Brazil, perhaps the lack of other brands from China assisting in that. Still, sales for Chery dropped over 50% in 2014 as increased import duty did some damage. French brands are well liked in Argentina while Asian ones are more successful further north. VW is about even.

	Brand	Brazil	Argentin	Ratio
	Peugeot	40,530	70,105	0.58
	Iveco	3,867	2,274	1.70
	smart	371	216	1.72
	Citroën	53,804	28,191	1.91
	Chery	9,547	3,777	2.53
	Chrysler	6,933	2,572	2.70
	Renault	237,197	84,315	2.81
	Toyota	195,416	64,595	3.03
	Ford	308,146	91,627	3.36
	VW	576,596	112,034	5.15
	GM	578,752	82,851	6.99
	Fiat	698,179	84,657	8.25
	Nissan	72,356	5,916	12.23
	Honda	137,888	8,950	15.41
	Subaru	1,104	70	15.77
	Kia	23,789	1,405	16.93
	Ssangyong	903	7	129.00
	Hyundai	237,134	1,775	133.60
	Mitsubishi	59,267	419	141.45
	Hafei	473
	Mahindra	583
	Jinbei	677
	Shineray	935
	Troller	1,483
	Lifan	5,355
	Suzuki	6,043
	JAC	8,416

The contrast is greater in the premium sector, where nearly all marques sell better in Brazil. I have left off some small selling brands in Brazil that don't even feature in Argentina. Mercedes probably does well in the Argentine because it is the only premium marque that makes cars there and the others that import cannot compete, ensuring market dominance to MB. BMW sales fell 85% in 2014 and Land Rover 72%.

	Brand	Brazil	Argentin	Ratio
	Alfa Romeo		168	0.00
	Mercedes	15,604	5,489	2.84
	Ferrari	35	7	5.00
	Audi	12,486	1,160	10.76
	MINI	2,420	174	13.91
	Porsche	758	52	14.58
	Volvo	3,117	129	24.16
	BMW	14,826	587	25.26
	Land Rover	9,385	124	75.69
	Lexus	196
	Jaguar	381

Data source: Brazil ANFAVEA and ABEIVA, Argentina ACARA.

Fiat é muito popular no Brasil