Denmark / Norway Brand Comparison 2014

Test drive my hybrid! 

Denmark outsells Norway with cars/LCVs by a ratio of 1: 1.51 or 100 to 151 units. In the list below blue reflects cars more popular in Norway while yellow Denmark. Anything under 151 goes to Norway, over to Denmark.  So what does the comparison highlight? First just to mention that while both sets of figures include light commercial vehicles, more of such vehicles are in the Denmark figures.

Mainstream cars: Norway does not do SEAT, while they sell quite well in Denmark. Mitsubishi and Toyota do hybrid models and that will help sales in Norway for those brands. The picture above is a billboard advertisement encouraging Toyota hybrid owners to let other people test drive their car for free!

In Denmark, Hyindai Kia and French makes all do better, as do Ford and Opel. With Chevrolet and Dacia very much on the side of the Danes, that would indicate their budget pricing appeals in a nation that heavily taxes cars. In fact the Chev figure would have been much more biased but for a massive spike in sales in Norway and a slump in Denmark as the brand is pulled from Europe.

	Brand	Denmark	Norway	Ratio
	Subaru	220	2,478	0.09
	Chrysler	34	208	0.16
	Mitsubishi	2,367	5,238	0.45
	Mazda	4,166	6,119	0.68
	Toyota	14,789	16,000	0.92
	Honda	2,081	2,127	0.98
	Nissan	9,033	9,192	0.98
	VW	27,625	21,659	1.28
	Škoda	13,326	7,451	1.79
	Suzuki	6,158	2,848	2.16
	Kia	9,925	4,409	2.25
	Ford	20,022	7,821	2.56
	Peugeot	19,881	6,555	3.03
	Opel	9,157	2,947	3.11
	Hyundai	9,315	2,243	4.15
	Citroën	14,556	2,751	5.29
	Chevrolet	2,464	425	5.80
	Renault	14,108	1,633	8.64
	Fiat	5,579	381	14.64
	Dacia	3,007	153	19.65
	smart	248	10	24.80
	Iveco	794	2	397.00
	Seat	4,800	-

Premium cars: This is where the gap is huge in Norway's favour. Lexus doesn't really exist in Denmark for whatever reason. Tesla benefits from the encouragement electric cars get in Norway so that was expected. I think that Denmark pushes people to smaller cars and the likes of Porsche and Land Rover suffer accordingly.

	Brand	Denmark	Norway	Ratio
	Lexus	1	792	0.00
	Tesla	460	4042	0.11
	Porsche	69	417	0.17
	Volvo	2,223	11,325	0.20
	Land Rover	140	578	0.24
	Maserati	7	19	0.37
	BMW	4,307	9,602	0.45
	MINI	546	940	0.58
	Audi	7,019	7,077	0.99
	Ferrari	2	2	1.00
	Jaguar	54	49	1.10
	Mercedes	8,612	6,603	1.30
	Alfa Romeo	175	84	2.08

Data source: Danske Bilimportører and Opplysningsrådet for Veitrafikken AS.

Danmark siger ja, Norge sier nei to SEAT