Russia / Poland Mainstream Brand Comparison 2014

Fiat is so much more popular in Poland

These two nations were once part of the Eastern Bloc and are in close proximity. You would expect similarity in car purchasing too no doubt. Before answering that, just to note the difference in size of the markets is 1:6.7, or put another way for every 100 cars/LCVs sold in Poland 669 were in Russia. So any cars that are under that ratio are favoured in Poland (pale blue), while preference in Russia is for a make with 6.7 or higher (yellow).

What we see are two very difference car markets. Poles buy more Italian vehicles by far. In fact all European brands do better in Poland. The only brands that are stronger in Russia are Asian and Chevrolet, many of the Chev sales for models from Korea. Chinese brands are popular in Russia but not at all in Poland.

A couple of points to note. As Renault models sold in Russia are mainly Dacia cars, I have combined those brands for Polish total. As Datsun have just started in Russia and are not sold in Poland, I combined those sales with Nissan for Russia.

	Brand	Russia	Poland	Ratio
	Iveco		2,046
	Lancia		552
	Seat	1,641	5,532	0.3
	Fiat	8,102	18,609	0.4
	Peugeot	21,102	16,932	1.2
	Citroën	20,075	13,333	1.5
	Škoda	84,437	44,243	1.9
	Opel	64,985	28,029	2.3
	Ford	65,966	27,466	2.4
	Suzuki	19,931	5,888	3.4
	Isuzu	766	212	3.6
	Honda	20,655	5,497	3.8
	VW	140,683	35,081	4.0
	smart	368	78	4.7
	Chrysler	8,377	1,677	5.0
	Toyota	161,954	31,484	5.1
	Renault	194,531	37,722	5.2
	Mazda	50,716	7,530	6.7
	Hyundai	179,631	15,661	11.5
	Subaru	17,557	1,519	11.6
	Kia	195,691	16,896	11.6
	Mitsubishi	80,134	5,720	14.0
	Nissan	173,424	11,897	14.6
	Chevrolet	123,175	1,816	67.8
	Ssangyong	25,010	120	208.4
	Brilliance	955
	Haima	1,009
	BAW	1,082
	Changan	1,144
	FAW	2,164
	Great Wall	15,005
	Chery	18,139
	Geely	18,828
	Lifan	23,619
	Daewoo	37,695
	UAZ	49,844
	GAZ	69,388
	Lada	387,307

Data source: AEB Russia and Carmarket.com in Poland.

Nissan is especially sought after in Russia