05 August 2014

Sweden Top 4 Brands : 2000-09


Generally, the top 4 share of the market has dropped in most nations in recent years. It hasn't in Sweden and VW can't close in on Volvo. Will VW ever be the top brand in this country? It's hard to say but VW will have to fight hard to overtake them. Saab had been fighting hard but it was game over when GM pulled the plug.

Total sales are solid and the 307,000 of 2007 is the best for the period under scrutiny, but well short of the 344,000 of 1988. I get the impression that public transport is well organised there, so a cost effective way to get around for Swedes.

Year 1st 2nd 3rd 4th
2000 Volvo 54,883 VW 30,532 Saab 27,103 Renau 18,800
2001 Volvo 48,738 Saab 24,652 VW 24,000 Ford 17,784
2002 Volvo 50,191 Saab 26,052 VW 23,752 Ford 17,710
2003 Volvo 49,647 Saab 27,044 VW 22,700 Toyota 18,384
2004 Volvo 53,197 Saab 25,085 VW 21,042 Toyota 19,247
2005 Volvo 54,101 VW 23,244 Saab 21,271 Toyota 20,562
2006 Volvo 55,832 Saab 25,624 VW 25,061 Toyota 22,393
2007 Volvo 63,963 VW 27,661 Saab 24,884 Toyota 23,583
2008 Volvo 47,834 VW 26,667 Toyota 20,171 Saab 19,871
2009 Volvo 41,808 VW 23,090 Toyota 18,922 Ford 13,113

Data source: Thanks to BilSweden.
For others in the series, please click on the years: 2010-19. 1990-99, 1980-89,
1970-79, 1960-69, and 1950-59.

The V50

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