23 July 2014

Finland Top 4 Brands : 1960-69

The Escort was a runaway success for Ford Europe

There were some big movements of sales in the 60's in Finland. Only 23,500 cars were sold in 1960, which climbed to 99,900 in 1965. The fell back to 48,300 in 1968, before rebounding nearly 75% to 84,500 in '69. Moskvich started the decade on top, but was not able to quite maintain it although always comfortably in the top 10 during the decade.

I don't have a full list of brand sales for each year. Therefore a company like BLMC that had a few brands under it cannot be fully assessed. Austin and Morris brands were strong sellers during the 60's, but without the rest of the brands known, they have to be kept separate. As to whether BL ever got into the top 4 I cannot say, but they certainly would have at the very least gone close.

Toyota surprised me with how they able to reach this list so early. I believe the brand only started selling cars officially in Europe in 1963. Nissan (then Datsun) arrived a year earlier and were soon regularly at 6th in Finland in the latter part of the decade, but for that reason don't show here.

Year 1st 2nd 3rd 4th
1960 Moskv 5,337 Škoda 3,332 VW 1,668 Ford 1,432
1961 Moskv 5,525 Škoda 3,714 VW 2,969 Ford 2,053
1962 Moskv 6,062 VW 5,049 Škoda 4,748 Ford 4,083
1963 Ford 7,733 VW 7,592 Fiat 3,755 Simca 3,587
1964 Ford 13,062 VW 10,010 Fiat 6,959 Opel 4,922
1965 VW 17,255 Ford 14,397 Opel 8,134 Fiat 8,042
1966 VW 14,137 Ford 10,714 Opel 6,513 Fiat 6,461
1967 VW 12,188 Ford 9,580 Fiat 5,572 Moskv 4,242
1968 Ford 9,190 VW 6,714 Fiat 4,526 Toyota 3,399
1969 Ford 13,929 VW 10,284 Fiat 8,509 Toyota 7,480

Data source: Thanks to Autolan Tiedotuskeskus.
For other decades: 1956-59, 1970-79, 1980-89, 1990-99, 2000-09. and 2010-19.

A 1969 Corolla model

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