23 June 2014

Sweden Top 4 Brands : 1970-79

Julie Andrews discovers the Volvo 244

The 1979s was a steady time for the top 4. The two local makes took charge, taking about 40% of the total sales. Ford, GM and VW were left fighting it out for the other two spots. The top 4's share of the total is shown at the extreme right of the chart, which remained stable.

A success story at this time in Sweden was Mazda. They entered the market in 1971 and was the 6th best selling brand by 1979. Nissan also entered around the same year and were 12th by decade's end. Japanese brands were making inroads during the 1970s.

The Saab 900. More stylish than the Volvo I must say

Total sales started the decade at 203,300 and finished at 215,300. A peak of 312,900 sales came in 1976.

Year 1st 2nd 3rd 4th
1970 Volvo 53,842 Saab 34,750 Opel-V 23,781 VW 20,674
1971 Volvo 51,403 Saab 34,101 VW 23,688 Opel-V 21,461
1972 Volvo 55,959 Saab 36,142 VW 24,971 Opel-V 24,831
1973 Volvo 59,556 Saab 37,530 VW 22,086 Opel-V 22,025
1974 Volvo 56,917 Saab 41,733 VW 30,086 Opel-V 23,053
1975 Volvo 58,139 Saab 44,250 VW 31,930 Ford 25,330
1976 Volvo 75,425 Saab 39,520 Ford 31,894 Opel-V 31,149
1977 Volvo 55,681 Saab 29,667 Ford 26,060 VW 22,755
1978 Volvo 49,831 Saab 27,427 Ford 22,043 Opel-V 17,969
1979 Volvo 55,780 Saab 29,838 Ford 22,813 Opel-V 22,141

Thanks to BilSweden for the data.
For others in the series, please click on the years: 2010-19. 2000-09, 1990-99,
1980-89, 1960-69, and 1950-59.

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