17 June 2014

Sweden Top 4 Brands : 1960-69

The Volvo 145 with the company's squared off styling...

The 1960's saw sales grow strongly in Sweden as it did across Europe. Sales in 1960 were 160,000 and 255,000 by 1969. A 275,000 peak was made in 1965.

Volvo no longer was fighting for top spot as it had a sizable cushion between it and second. VW was strong for the early part of the decade but fell away toward the end of it. Opel was consistent and Ford couldn't keep a top 4 place because of the emergence of Saab. The latter was clearly second by the end of the 60's.

...while Saab went for an aerodynamic look with its 96 model

Year 1st 2nd 3rd 4th
1960 Volvo 40,154 VW 30,791 Opel-V 26,562 Ford 16,381
1961 Volvo 45,329 VW 34,871 Opel-V 26,941 Saab 13,726
1962 Volvo 48,978 VW 37,016 Opel-V 27,211 Saab 20,580
1963 Volvo 53,665 VW 42,656 Opel-V 35,739 Ford 28,686
1964 Volvo 58,402 VW 45,886 Opel-V 42,170 Ford 32,974
1965 Volvo 59,204 VW 47,310 Opel-V 47,201 Ford 40,037
1966 Volvo 51,155 VW 36,315 Opel-V 31,668 Ford 23,496
1967 Volvo 45,348 Opel-V 24,461 Saab 24,303 VW 22,837
1968 Volvo 55,371 Saab 30,687 Opel-V 30,063 VW 24,632
1969 Volvo 59,088 Saab 35,015 Opel-V 29,238 VW 25,347

For others in the series, please click on the years: 2010-19. 2000-09, 1990-99,
1980-89, 1970-79, and 1950-59.

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