27 June 2014

Sweden Top 4 Brands : 1980-89

1982 Volvo 345.  The 300 series ran from 1976-91

While Volvo remained the most popular choice for Swedish car buyers in the 1980's, Saab was starting to struggle holding second place. Ford came back with a vengeance, and Opel remained a strong seller. VW fell from grace in this period.

The low point of this period was 1981 when there were 188,500 sales for the total market. It then peaked in 1988 with 344,000 sales. Sweden had a financial boom during this time, causing the sales spike. A economic meltdown in the 1990's caused a slump in car sales, which you will see in the 1990's top 4 chart.

Year 1st 2nd 3rd 4th
1980 Volvo 50,547 Saab 27,619 VW 18,693 Opel 17,527
1981 Volvo 49,766 Saab 26,741 Ford 21,128 VW 20,002
1982 Volvo 57,522 Saab 30,562 Ford 22,407 Opel 22,184
1983 Volvo 62,012 Saab 29,270 Ford 21,556 Opel 20,847
1984 Volvo 62,495 Saab 29,610 Ford 25,539 Opel 21,957
1985 Volvo 71,135 Ford 28,571 Saab 27,352 Opel 26,770
1986 Volvo 64,630 Ford 29,944 Saab 29,590 Opel 24,317
1987 Volvo 72,492 Ford 34,299 Opel 31,077 Saab 30,202
1988 Volvo 74,626 Ford 35,921 Opel 28,940 Saab 27,083
1989 Volvo 66,576 Ford 28,629 Saab 25,800 Opel 24,775

1998 Opel Kadet

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2010-19. 2000-09, 1990-99, 1970-79,
1960-69, and 1950-59.

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