Dacia Brand Car/LCV Deliveries: 2025-26 (H1)

Since 2021, Dacia has increased each year. Then suddenly it delivers a 8% drop in H1. Why? Pressure from value focused Chinese carmakers and other brands lowering prices to maintain volume. 

Dacia's market share in its home market of Romania have dropped from 29% share in 2025 to just 18% up to H1 2026 which is big. The home market is very important to Dacia but it does seem more than market forces would drive such a sudden change.

So is this volume reduction a realignment of volume for the brand or simply a short term hiccup? Dacia may have resisted taking a discount route. Whatever the reason, in a world of indulgence and excess, I like that a no frills, budget brand can survive and prosper. 

Data & photo source: Renault Group.