31 July 2026

Mazda Global Deliveries : 2025-26 (H1)







Deliveries were down 10% for the first quarter, the fourth consecutive quarter of decrease. However, Q2 was up 1%, bringing the YTD figure back to -5%. With the proliferation of Chinese brands aggressively seeking customers, it's hardly surprising. I my Q1 report, I made an error in the 'Other' total. It's been corrected here. 

Data & photo source: Mazda.

As for regions, all bar Europe were down. China is now barely of any relevance, such has been the decline there. With 'Others' now making up a third of the volume, adding some more regional breakdowns would be helpful. 

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