Mazda Deliveries 2019 - 2024 (Quarterly)

Mazda isn't a big player in Japan. It relies on export markets to be viable. In 2025, only 11.9% of deliveries were in Japan. 

In 2019, deliveries were at 1.498 million. They dropped 17% in the year 2000 and thereafter were around the 1.2 million mark. 

From 2019 to 2024, all regions have regressed except North America. Over this time, NA volume has increased by 52%! A third of all Mazda cars sold globally were in North America in 2024. 

Over this time period, deliveries to China has fallen 64% from 15.2% to just 6.4% of total Mazda sales. The contrast in changing fortunes compared to North America is dramatic.

Volume being supplied to Europe has fallen 40% in this time. All the gains in NA have been negated by all other reions of the world. 

So it can't be overemphasised how important North America has become to Mazda. It's not an ideal reliance as recent tariff threats show. I think the tariff rate at the time of writing is 15%,

Mazda has a working relationship with Toyota that is beneficial. They are called 'cooperative associations' or Kyoryoku Kai. There should be more of them in the car industry. 

Data & photo source: Mazda (CX-90 & MX-5).