Nissan Deliveries/Production 2018-2023

Datsun once rivaled Toyota in size and reputation. It became Nissan from 1981 to 1984. The company lost its way, so in 1999 Renault intervened and took control of Nissan. Carlos Ghosn became the CEO of Nissan and quickly turned it into a profitable company again. Then in 2005, took over leadership of Renault-Nissan as a whole. 

Nissan executives were unhappy with Carlos Ghosn and had him arrested in late 2018. They then took a very different direction, cutting back on volume yet Nissan's financial situation deteriorated drastically. Recent discussions with collaboration with Honda came to nothing. 

Looking at the 2018 to 2020 deliveries and production chart shows the move away from volume for the latter two years. Pulling back on less profitable sales should improve the bottom line but in this case it got worse. 

I also wonder how the deliveries were consistently higher than production over consecutive years. I've tried to find out why and have yet to clarify that. For example btween 2017 and 2021, the disparity was over 1.3 million favouring deliveries.

Things seemed to settle down in 2021, then a slump in 2022 and a slight increase in 2023. Still, a drop of nearly 2.3 million deliveries from 2018 to 2023 was seismic. Yet at the end of it all, losses had mounted. Cutting back on lower margin sales should have helped. Maybe Carlos was on to something. 

Data source: Nissan. Pics: NetCarShow (2019 Maxima & 2022 Qashqai).