
BMW is a marque that puts emphasis on performance. A BMW advertiseing executive even coined the phrase "The ultimate driving machine". I've never driven one to prove that, but at least I can check out the sales performance.
BMW currently delivers about 2.2 million cars each year. The last time the figure was below 2 million was 2015.
2025 again passed that mark and comfortably so. In the end it was 2.17 million units. Two consecutive years of reduced deliveries but only fractionally.
Regions: These figures include MINI and RR as BMW release them that way. That explains why the total figures are different.
Europe is the largest region and is up 7%. Asia has been the leading are for deliveries since 2020 but now for a second year the runner up. Asia is still prominent but the only region down (-9%), China within that region a drag on sales. The Americas is up 6% and 'Others' up 10%.

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