Kia has had a plant here 2016 and JAC 2017 so both are relatively new. Kia is heavily export driven whereas for JAC its focus is more on the local market.
Kia: The plant has an annual 400,000 unit capacity so just under three quarters utilised at this time. Its purpose is to supply the American continent wtih about 75% of production exported.
It also assembles Hyundai products, the current one being the Tucson. It isn't a major volume, making up less than 7% of production in 2025.
JAC: It assembles a range of vehicles, relying heavily on imported content from China. JAC recently increased capacity to 60,000 units per annum.
It has a goal to develop more local suppliers. Some of the figures in the chart would only be viable with limited local content.
The range is extensive, the models listed covering cars, SUVs, MPVs, vans and light trucks.
Summary: Two very different assembly operations are shown here. One focused on fewer models at higher volume and the other the opposite. Yet they are both proving successful.
Data source: INIGI. Photo source: Promexicoindustry.
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