Italy Passenger Car Sales : 2025 (Jan-Aug)

Registrations were down 3% in August and likewise down 4% YTD. The good news for locals was that Fiat's market share of 9.6% was higher than last year's all time low of 9.2%. We await to see if it is sustainable. 

Dacia reached its highest penetration ever at 6.5%. Regular readers will know I'm all for a value product so good to see one with essential features but not excess ones. VW hit its lowest share since 2010 when Fiat dropped below a quarter of the market for the first time.

Italy has some local brands with Chinese connections in the form of DR Motors, Evo, EMC and Sportequipe. MG is up to 13th, BYD 22nd and the combined Omoda/Jaecoo (the combining UNRAE's doing, not mine) at 26th. They haven't done too much disrupting yet. 

The top selling models were:

Fiat Panda - 74,288 (photo above)

Dacia Sandero - 34,506

Jeep Avenger - 33,402

Citroën C3 - 28,543

Dacia Duster - 25,703 (photo below)

Peugeot 208 - 24,581

Toyota Yaris Cross - 23,773

Toyota Yaris - 23,365

MG ZS - 20,765

Renault Clio - 19,750

For 2024 articles, simply click on the links below:

By brand.

Top 50 Models.

Data source: UNRAE. 

Picture Sources: Fiat, Dacia.