Italy Passenger Car Sales : 2025

Registrations were down 2% in 2025. The good news for locals was that Fiat's market share of 9.4% was higher than last year's all time low of 9.2%. We await to see if it is sustainable.  

Toyota has been moving up incrementally but in 2025 merely retained its market share. VW slipped out of the second place and continued to fall although not by a greta deal. 

Dacia reached its highest penetration ever at 6.5% last year and repeated the feat again in 2025. Regular readers will know I'm all for a value product so good to see one with essential features but not excess ones. 

Italy has some local brands with Chinese connections in the form of DR Motors, Evo, EMC and Sportequipe. MG is up to 13th, BYD 21st and the combined Omoda/Jaecoo (the combining is UNRAE's doing, not mine) at 25th. 

The 4,337 others are higher than usual. It's not a large percentage but still it makes me curious at to what it is comprised of. 

For 2024 articles, simply click on the links below:

By brand.

Top 50 Models.

Data source: UNRAE. 

Picture Sources: Fiat, Dacia.