Italy Passenger Car Sales : 2024

Registrations were down 5% in December and -0.5% YTD or zero as the nearest rounding. Fiat has always been at the top and still is but at its lowest market share ever. VW has been the second most popular brand here since 2012, when it passed Ford. For now, Toyota has taken that place but it is very close run thing.

Stellantis no longer has the CEO it did, his resignation a month before the year ended. Profits were down as were sales, not a good mix. How the new CEO will react is unknown but unless something drastic takes place, Fiat looks to be losing its top place in Italy during 2025. It was Italy's fifth best selling brand in December. 

The new Ypsilon is here as an electric car and a replacement for its 13 year old predecessor of the same name. It is the sole model for the brand but two new models will be added over the next four years. It needs them. 

Data source: UNRAE.