Volvo Global Sales : 2024

Global registrations were down 3% in December and for the year +8%. That's a good result for the marque but we need to see the reasons. So let's break things down.

By Model: The XC60 remains the top selling model with 30% of the sales and +1%. The gap between it and the XC40 has widened, now seven percentage points apart with the latter experiencing a -13% sales reduction.  

The XC90 is next with 108,600 deliveries and a 1% growth in volume. The model is a solid one for Volvo. The new EX30 electric SUV is off to a good start while the new China only EM90 electric MPV has just arrived too. The EM90 is pictured at the top of the article and the large EX90 electric SUV is below. 

By Region: Europe has become an even more important region for Volvo with nearly half of all sales being achieved here. 

Going Electric: The company has backed off its 100% BEV (electric) goal by 2030. BEVs are not popular everywhere and in some cases won't be any time soon. 

In one year Europe has gone from two thirds to three quarters of all BEV deliveries. 'Other' is doing well too but the USA and China barely register. Overall BEVs were up 54%.

Summary. Deliveries were up 8% in 2024, achieved with the introduction of new electric models. The uncertainty surrounding BEV volumes in coming years has manufacturers regularly changing objectives and what their mix of models will need to be. It must be frustrating.