Land Rover is a popular marque with a global following. It has a reputation for offroad capabilities and all vehicles have that in them. That ensures they have a loyal following, even if the owner doesn't need it. It's nice to know it is there if required. So how are sales going?
Data & picture source: JLR.
Next is the Range Rover, down 4% but still a strong selling model with 18,000 sales. The Rage Rover Sport was up 49% and accounted for 18% of the total. The Evoque held its own but the Discovery Sport dropped 15%. The Discovery was up 18%, a good car it is.
Regions: North America grew 22% and increased its contribution to 25%. The UK was up 18% but China dropped from first last year to third place down 9%.
Europe slightly gained but its contribution is lower while the rest of the world has caught up with it. Overall sales were up 8,000 units for the three month comparison.
Europe slightly gained but its contribution is lower while the rest of the world has caught up with it. Overall sales were up 8,000 units for the three month comparison.
Summary: A good result that achieved in a global market that isn't exactly booming. The rest of the year may prove more challenging for all car makers so what's in store for LR will be interesting to see.
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