One of my criticisms of JLR has been rather indifferent in its treatment of Jaguar over the last couple of years Well, now Jaguar is getting some love and the first quarter of 2024 is proof of that. Sales are up a very healthy 17%. So let's dig a little deeper.
The XF medium / large passenger car was about the same as a year ago which is a reasonable result. The compact E-Pace SUV was up nearly 100% from an admittedly poor 2023. Supply was obviously the issue. The XE medium sized car dropped 22%, the soft Chinese market presumably having an effect there as that was its main market. 
Regions: Again some drastic changes here. The UK jumped from 21 to 37% of total sales, up 107%. China was clearly the biggest market in 2023 but not now with a drop of 10%. North America did well with a 19% gain.
The i-Pace was well up (+35%) which again was surely supply constraints being eased. Finally, the F-Type sports car is being retired and that may have spurred a sales increase (+16%) as the last ones are snapped up.
Europe became less important with a slump of 32%. That may change as the year progresses as only 2,000 sales over three months for that whole region is poor. Finally, the rest of the world was up 9%.
Summary: A really strong performance as Jaguar presumably gets a better stock supply. The styling of the cars is of a high quality so they remain good looking as time passes.
Data source: JLR. Lower picture: Greencarguide.
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