BMW MINI Percentage 2021 : South Europe

25% of BMW's sales would be a 1:5 ratio so I was anticipating up around 30%. I didn't expect Southern Europe to be the global hot spot for MINI sales as a share of BMW Group sales. Nearly 35% or over 1:4. 

The reason comes down to France and Italy. The two largest markets in this region and the MINI sells well in both countries. France has the best percentage of 55% (bettering 1:3) of BMW's total sales. In fact,  the best anywhere in the world I have data for. Italy is 34.5% or in excess of 1:4. 

Greece and Spain are also MINI markets. After that, it falls away quickly and on reaching the Balkans region, the MINI is not on many people's shopping list.