11 March 2022

BMW MINI Percentage 2021 : NW Europe


How does MINI compare with the BMW Brand in terms of sales volume? 25% of BMW's sales would be a 1:5 ratio, which is what I expected. Northern Europe is close to that at 23.7%. That is a little low, considering they are made in the UK and the Netherlands, both in this region. 

As it turns out, they are the only two places that exceed the average. That did surprise me in that I thought the average would be lower down the list, perhaps a third of the way down. The popularity in the UK - the second largest market - took the average figure upward. 

The two principalities come next, that being expected due to their diminutive nature. Switzerland is the only other one that cracks the 20% mark. As for Norway, MINI has an electric model but maybe not soon enough to make a mark yet. As for Finland, they do like larger vehicles although some MINIs aren't that small anymore.  

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