Here we look at MINI's percentage of BMW brand sales. For example, 25% is 1 in 5. From the outset, MINI took the USA by storm and for many years maintained that success. Even as recently as 2012, it had 23.5% of the BMW brand total. That was close to a 1:5 ratio. Then it just fell away and in 2021 under 9% or 1:12. I was surprised something small sold so well there.
Canada has had a similar situation but not nearly as drastic. MINI wasn't as popular as the US and although sales have fallen, MINI now has a better percentage compared with BMW.
In Mexico, MINI has fallen a bit in its share but is still very popular. That pattern is consistent with the other countries as well.
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