15 March 2022

BMW MINI Percentage 2021 : Eastern Europe


One thing from this exercise is Eastern Europeans don't get the MINI. Does the idea of a small premium not count for much? I think so because those that buy premium in this region can afford to splash out on bigger vehicles. 

Comparing MINI with BMW brand sales, Hungary is 11% or slightly under 1:9. It goes downhill from there. The average is a poor 7.4% or a ratio to 1:13.5. Russia is 1:18 but 2022 could be anything with sanctions now operative.

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