16 March 2022

BMW MINI Percentage 2021 : The Rest


Looking at the rest of the world that covers Africa, the Middle East and the Pacific we have a broad but somewhat sparse coverage. The average is not too impressive 13.9% for MINI sales compared to the BMW brand or slightly below 1:7. 

What I didn't realise was how popular the MINI is in NZ and I live here. Wonders never cease. The ratio here is nearly 1:3, better than the UK! Compared to Australia's miserable 14.4% (1:7) it shows the difference in the markets in this instance at least.

Africa is at the lower end of the scale, presumably buyers contemplating premium are thinking something bigger. I would have liked to have added the likes of the UAE and Saudi Arabia or the combined GCC but I couldn't find anything for the former nor a split for the latter.

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