14 March 2022

BMW MINI Percentage 2021 : Asia


Trying to get an up to date split between BMW and MINI isn't always achievable. China is one example. Anyway, there is enough variety to keep things interesting. The average MINI sales compared to BMW is 23.3% or not far off 1:5. 

Japan is the biggest market under consideration and the Mini has been popular going back into the mists of time. The modern version is still right up there, taking 1 in 3 sales for the BMW Group. A surprise to me is Indonesia. 

I thought Taiwan and Singapore especially may have better hunting grounds for MINI than they are. That's why this sort of analysis is interesting, it's not always predictable.

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