UK Regional Penetration 2019 : Peugeot & Citroën

Below is a chart that has the UK divided into regions (England) and countries that show how the two PSA brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

Peugeot takes 3.5% of total UK registrations. It sells best in the West Midlands where its former car plant was situated. Production was instead moved to a lower wage country in central Europe but it seems its past still resonates with locals. Peugeot also has reasonable support form the three countries listed below.

	Peugeot
	Region	Sales	1:1000
	West Midlands	12,833	54.4
	South West England	12,825	47.2
	Northern Ireland	2,362	46.2
	East Midlands	6,555	39.9
	Scotland	6,426	36.2
	Wales	2,903	36.2
	North West England	8,228	34.9
	South East England	13,369	27.4
	Yorkshire & Humber	5,032	26.8
	London	4,159	26.0
	East England	5,560	24.8
	North East England	1,517	22.1
	Total	81,769	34.8

Citroën has just under 2.2% of sales. Ironically, the area around London is its strongest region (4.5%) but London itself its worst result (1%). Overall, it's penetration is seemingly random with no pattern emerging.

	Citroën
	Region	Sales	1:1000
	South West England	12,101	44.5
	Northern Ireland	1,394	27.2
	North East England	1,841	26.8
	Wales	2,005	25.0
	East Midlands	3,796	23.1
	West Midlands	4,991	21.1
	Scotland	3,577	20.1
	South East England	9,279	19.0
	Yorkshire & Humber	3,395	18.1
	North West England	3,958	16.8
	East England	3,137	14.0
	London	1,628	10.2
	Total	51,102	21.8

Data source: DTI.