21 May 2020

UK Regional Penetration 2019 : Peugeot & Citroën


Below is a chart that has the UK divided into regions (England) and countries that show how the two PSA brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

Peugeot takes 3.5% of total UK registrations. It sells best in the West Midlands where its former car plant was situated. Production was instead moved to a lower wage country in central Europe but it seems its past still resonates with locals. Peugeot also has reasonable support form the three countries listed below.


Peugeot

Region Sales 1:1000

West Midlands 12,833 54.4

South West England 12,825 47.2

Northern Ireland 2,362 46.2

East Midlands 6,555 39.9

Scotland 6,426 36.2

Wales 2,903 36.2

North West England 8,228 34.9

South East England 13,369 27.4

Yorkshire & Humber 5,032 26.8

London 4,159 26.0

East England 5,560 24.8

North East England 1,517 22.1

Total 81,769 34.8

Citroën has just under 2.2% of sales. Ironically, the area around London is its strongest region (4.5%) but London itself its worst result (1%). Overall, it's penetration is seemingly random with no pattern emerging.


Citroën

Region Sales 1:1000

South West England 12,101 44.5

Northern Ireland 1,394 27.2

North East England 1,841 26.8

Wales 2,005 25.0

East Midlands 3,796 23.1

West Midlands 4,991 21.1

Scotland 3,577 20.1

South East England 9,279 19.0

Yorkshire & Humber 3,395 18.1

North West England 3,958 16.8

East England 3,137 14.0

London 1,628 10.2

Total 51,102 21.8

Data source: DTI.

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