UK Regional Penetration 2019 : Škoda & SEAT

Škoda and SEAT work together under the VW Group umbrella but out in the market place. They don't go head to head with Škoda a value for money brand and SEAT a more youthful one. That's the idea anyway. They are of similar size in the UK in terms of sales.

Below is a chart that has the UK divided into regions (England) and countries that show how the two VW Group brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

Škoda has 3.2% of the UK market. It is strongest in the South East of England (4.7%), the same region where VW and Audi do so well. Northern Ireland is also a happy hunting ground but Wales and the South West especially not so.

	Škoda
	Region	Sales	1:1000
	South East England	22,857	46.8
	Northern Ireland	2,104	41.1
	East Midlands	5,397	32.8
	Scotland	5,592	31.5
	East England	6,602	29.4
	North East England	2,013	29.3
	London	4,334	27.1
	Yorkshire & Humber	5,077	27.0
	West Midlands	6,336	26.8
	North West England	6,205	26.3
	Wales	2,012	25.1
	South West England	6,350	23.3
	Total	74,879	31.9

SEAT are not far behind its stablemate brand, with 2.9% share. Yet again the VW group score in the South East and Northern Ireland. Sounds predictable but after that it all diversifies. Wales suddenly lifts while London,  East England and the East Midlands do the reverse.

	SEAT
	Region	Sales	1:1000
	South East England	20,187	41.3
	Northern Ireland	2,059	40.2
	North East England	2,550	37.1
	Wales	2,456	30.6
	Scotland	5,392	30.3
	Yorkshire & Humber	5,530	29.4
	North West England	6,778	28.8
	South West England	6,791	25.0
	West Midlands	5,678	24.1
	East England	5,285	23.5
	East Midlands	3,547	21.6
	London	2,706	16.9
	Total	68,959	29.4

Data source: DTI.