UK Regional Penetration 2019 : Toyota & Nissan

Two historical competitors within the car industry go head to head here. Globally Toyota is well ahead but in the UK, it's much closer. The Big T has 4.9% of the total and Nissan 4%. They both have plants in England, Nissan's being the larger operation by some way.

Below is a chart that has the UK divided into regions (England) and countries that show how the two major Japanese owned brands fare regarding sales numbers. It also has a ratio number by which the chart is sorted. The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.

First up Toyota, which has by far its best result in the capital. The penetration it enjoys there is over double the UK average. I have no explanation for that except maybe the hybrid models work especially well there. The East Midlands coming so high makes sense as that is where their UK plant is located. It's poorest market share is in the South East and South West of England.

	Toyota
	Region	Sales	1:1000
	London	16,684	104.3
	East Midlands	9,440	57.5
	Northern Ireland	2,716	53.1
	North West England	11,712	49.7
	East England	10,974	48.9
	Wales	3,775	47.1
	Scotland	8,260	46.5
	North East England	3,164	46.1
	West Midlands	10,771	45.6
	Yorkshire & Humber	8,318	44.3
	South East England	20,260	41.5
	South West England	8,508	31.3
	Total	114,582	48.8

Nissan is strongest in the West Midlands, again no reason in particular I can think of. The huge Nissan assembly plant is situated in the North East of England so no surprise it comes second..except maybe it should be first. Again London does well but the eastern areas of England is where Nissan is weakest. For a company that has such a commitment to UK manufacturing surely deserves more support than 4% share. Typical of the UK.

	Nissan
	Region	Sales	1:1000
	West Midlands	13,719	58.1
	North East England	3,844	56.0
	London	7,017	43.9
	Northern Ireland	2,218	43.3
	North West England	9,843	41.8
	South West England	10,741	39.5
	South East England	19,166	39.2
	Wales	3,028	37.8
	Scotland	6,326	35.6
	Yorkshire & Humber	6,692	35.6
	East England	7,430	33.1
	East Midlands	4,880	29.7
	Total	94,904	40.4

Data source: DTI.