A brand never has an even coverage across a country and a smaller one will always have a less even penetration. MG in the UK isn't large but growing. Therefore, it would be expected that sales would vary quite substantially between regions.
Below is a chart that has the UK divided into regions (England) and countries to see how the MG marque is faring regarding sales numbers. It also has a ratio number by which the chart is sorted. The higher the ratio, the further up the chart. The UK ratio for MG is 5.7 per thousand. The three countries have a different colour and England is green.
It become apparent that MG is stronger outside of England. I was particularly surprised by Wales, as I was also the North West England but for the opposite reason. I was expecting the southern regions of England being lower down the order and that is the case.
| Region | Sales | 1:1000 | |
| Wales | 2,217 | 27.7 | |
| East Midlands | 2,359 | 14.4 | |
| North East England | 557 | 8.1 | |
| Northern Ireland | 355 | 6.9 | |
| East England | 1,365 | 6.1 | |
| Scotland | 983 | 5.5 | |
| West Midlands | 955 | 4.2 | |
| South West England | 1,066 | 3.9 | |
| Yorkshire & Humber | 647 | 3.4 | |
| South East England | 1,608 | 3.3 | |
| London | 482 | 3.0 | |
| North West England | 680 | 2.9 | |
| Total | 13,274 | 5.7 |
Data source: DTI.
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