25 March 2019

Global Premium Sales (Brand) : 2017-18


The premium market has been outstripping mainstream car sales for some time. However, the signs are there that this may be coming to an end. Global sales went from +6% in 2017 to +2% in 2018. We will see if that is a lasting trend. I get a feeling that it is.

The BMW Group is the biggest premium entity with close to 2.5 million sales. Mercedes Benz was closing the gap but that didn't happen in 2018, with both registering +1% growth. Audi managed to drop just 3% but it could be more of the same in 2019.

Lexus held on th 4th place, with Volvo passing JLR with new models. JLR pulled back on sales in China and that hurt volumes. As for the rest, Tesla did exceptionally well but is a company still in its automotive infancy. It still has to prove it can go the distance, and I'm not talking range anxiety.

I haven't got Acura data but it seems to be about the same as 2017.

17 18 Make 2018 % +/- 2017 % +/-
1 1 BMW Group 2,486,557 24.5% 1% 2,460,164 24.8% 4%

BMW 2,125,026 20.9% 2% 2,088,283 21.0% 4%
MINI 361,531 3.6% -3% 371,881 3.7% 3%
2 2 Mercedes 2,310,185 22.8% 1% 2,289,344 23.1% 10%
3 3 Audi 1,812,500 17.9% -3% 1,878,100 18.9% 0%
4 4 Lexus 698,330 6.9% 4% 668,515 6.7% -1%
6 5 Volvo 642,253 6.3% 12% 571,577 5.8% 7%
5 6 JLR 592,708 5.8% -5% 621,109 6.3% 6%

Land Rover 411,875 4.1% -7% 442,508 4.5% 2%
Jaguar 180,833 1.8% 1% 178,601 1.8% 20%
7 7 Cadillac 382,148 3.8% 7% 356,467 3.6% 15%
9 8 Porsche 256,255 2.5% 4% 246,375 2.5% 4%
13 9 Tesla 245,240 2.4% 142% 101,312 1.0% 33%
8 10 Infiniti 234,854 2.3% -5% 246,492 2.5% 7%
10 11 Acura 195,000 1.9% 0% 195,000 2.0% 1%
11 12 Lincoln 176,300 1.7% -6% 188,383 1.9% 13%
12 13 Alfa Romeo 119,190 1.2% 9% 108,931 1.1% 53%


Total 10,151,520
2% 9,931,838
6%

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