Aston Martin Sales (Nation) : 2017

I gathered from around the world, from different sources, sales for the evocative Aston Martin marque. This isn't a list that Andy Palmer (CEO AM) emailed to me, which would differ I am sure in detail if it was. Overall, it is a reflection of where they are sold. The only guess is the USA, where I had data from but it didn't add up. Perhaps it's time to send that email.

This is a company on the up. Sales are past the 5,000 mark and up 39%. An SUV is on the way and we know the sort of effect that can have on sales. The UK and US stand out as the strongest markets for Bentley, with Germany, China, Japan and Switzerland following. Australia does well and New Zealand is amazing for a country that size. That latter success is nothing to with me, by the way. I've never even sat in one, let alone bought one.

The colours below represent regions. Dark blue Americas, pale blue Europe, yellow Asia/Pacific and mustard Africa/Middle East. The figures are indicative rather than absolute, depending on the reliability of the source.

		Rk	Brand	2017	%	+/-
		1	UK	1,471	28.7%	62.4%
		2	USA	1,150	22.5%	11.4%
		3	Germany	380	7.4%	50.2%
		4	China	350	6.8%	89.2%
		5	Japan	321	6.3%	72.6%
		6	Switzerland	217	4.2%	70.9%
		7	Australia	144	2.8%	25.2%
		8	France	115	2.2%	55.4%
		9	NZ	58	1.1%	163.6%
		10	UAE	51	1.0%	-26.1%
		11	Taiwan	49	1.0%	8.9%
		12	Belgium	46	0.9%	155.6%
		13	Italy	41	0.8%	141.2%
		14	Hong Kong	36	0.7%	111.8%
		15	Luxembourg	33	0.6%	37.5%
		16	Netherlands	31	0.6%	181.8%
		17	Sweden	29	0.6%	26.1%
		17	Singapore	29	0.6%	107.1%
		19	Turkey	25	0.5%	-13.8%
		20	Saudi Arabia	24	0.5%	-71.8%
		21	Spain	23	0.4%	43.8%
		22	Israel	21	0.4%	61.5%
		22	Kuwait	21	0.4%	n/a
		24	Philippines	18	0.4%	50.0%
		24	Russia	18	0.4%	260.0%
		26	Portugal	16	0.3%	128.6%
		27	Austria	12	0.2%	9.1%
		28	Norway	9	0.2%	200.0%
		28	Czec Rep	9	0.2%	350.0%
		30	Poland	7	0.1%	75.0%
		31	Oman	6	0.1%	n/a
		32	Lebanon	5	0.1%	150.0%
		33	Liechtenstein	2		100.0%
		33	Hungary	2
		35	Denmark	1		-66.7%
		35	Mauritius	1		0.0%
		35	Romania	1		0.0%
			Others	345	6.7%
			Listed Sales	4,772		41.3%
			Actual Sales	5,117		38.8%
			Production	5,164		39.9%
			Prod Diff	47