First taking the BAM brands out of the equation, how are things shaping up in France? From 2010 to 2016, sales were up 51%. Now individually: JLR +175% (LR +161% Jag +232%) Lexus +166% Porsche 160% Volvo +31%. Infiniti and Tesla have really taken off from obscurity while Alfa Romeo has dropped -44%.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 52,796 | 44,697 | 37,564 | 34,437 | 40,383 | 44,693 | 34,948 |
Volvo | 15,740 | 14,016 | 12,602 | 11,196 | 13,555 | 15,425 | 12,032 |
JLR | 14,902 | 12,967 | 9,304 | 9,111 | 10,145 | 6,807 | 5,411 |
Land Rover | 11,164 | 11,437 | 8,589 | 8,232 | 9,248 | 5,806 | 4,285 |
Jaguar | 3,738 | 1,530 | 715 | 879 | 897 | 1,001 | 1,126 |
Alfa Romeo | 7,362 | 6,387 | 7,671 | 8,120 | 10,440 | 16,401 | 13,203 |
Porsche | 5,396 | 4,943 | 3,449 | 2,813 | 3,336 | 2,734 | 2,073 |
Lexus | 5,100 | 4,457 | 3,486 | 2,960 | 2,456 | 2,872 | 1,921 |
Infiniti | 3,352 | 1,219 | 724 | 200 | 441 | 445 | 297 |
Tesla | 944 | 708 | 328 | 37 | 10 | 9 | 11 |
Summary: Land Rover, Jaguar, Lexus and Porsche have all gone well. Alfa Romeo has done well to hold on to third spot from its top ranking in 2010.
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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 30%, due to the BAM brands increasing 27%. The 'Others' took just 16% in 2010 but have tussled to get it to 18% by 2016. The BAM marques took a whopping 82% of all premium sales in 2016.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 286,311 | 254,938 | 228,166 | 225,764 | 238,434 | 236,527 | 219,401 |
BMW Group | 86,029 | 76,697 | 66,475 | 66,415 | 69,660 | 68,211 | 65,631 |
BMW | 60,690 | 54,004 | 48,026 | 47,061 | 48,136 | 46,494 | 47,624 |
Mini | 25,339 | 22,693 | 18,449 | 19,354 | 21,524 | 21,717 | 18,007 |
Mercedes | 81,827 | 74,020 | 66,858 | 64,990 | 65,844 | 63,618 | 64,663 |
Audi | 65,659 | 59,524 | 57,269 | 59,922 | 62,547 | 60,005 | 54,159 |
Others | 52,796 | 44,697 | 37,564 | 34,437 | 40,383 | 44,693 | 34,948 |
Summary: The BAM trio are clearly preferred to all others. Mercedes briefly took the lead in 2014 but the BMW group came back strongly. In reality, BMW is third but a strong following of Le MINI keeps it ahead. The three biggest in 2016 were 1) BMW & Mini, 2) Audi 3) Mercedes.
Data source: CCFA.
Text source: RayCee.
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