First taking the BAM brands out of the equation, how are things shaping up in Italy? From 2010 to 2016, sales were up an insignificant 5%. Now individually: Lexus +364% Infiniti +352% JLR +109% (LR +94% Jag +207%) Porsche +32% Volvo +0% Alfa Romeo -30%. Tesla is new and minimal at this stage. Cadillac is likewise tiny and I don't have a 2016 figure.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 91,009 | 75,737 | 65,090 | 64,047 | 76,850 | 95,111 | 87,044 |
Alfa Romeo | 36,373 | 30,593 | 28,324 | 31,662 | 42,221 | 58,225 | 51,918 |
JLR | 25,776 | 19,874 | 15,949 | 14,780 | 14,935 | 11,912 | 12,338 |
Land Rover | 20,864 | 18,224 | 14,954 | 13,789 | 13,733 | 10,648 | 10,739 |
Jaguar | 4,912 | 1,650 | 995 | 991 | 1,202 | 1,264 | 1,599 |
Volvo | 17,588 | 16,474 | 14,473 | 13,641 | 14,912 | 18,605 | 17,566 |
Porsche | 5,121 | 5,007 | 4,107 | 2,721 | 3,371 | 4,302 | 3,889 |
Lexus | 4,147 | 3,289 | 1,999 | 1,102 | 1,147 | 1,493 | 894 |
Infiniti | 1,764 | 358 | 156 | 108 | 241 | 547 | 390 |
Tesla | 240 | 134 | 55 | 21 | 7 | 4 | 4 |
Cadillac | 8 | 27 | 12 | 16 | 23 | 45 |
Summary: Lexus and Infiniti grew the most but from a small sales base in 2010. Alfa Romeo had 60% of the sales in 2010 but that had fallen to 40% in 2016.
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Now adding the other brands to the BAM marques, how do things stack up? Total premium sales growth goes to 9%, due to the BAM brands increasing 10%. The 'Others' took 31% in 2010 and achieved 30% in 2016 so little change there. The BAM marques took 70% of all premium sales in 2016.
Year | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
Total | 303,634 | 260,624 | 228,491 | 221,274 | 235,207 | 285,390 | 279,848 |
Others | 91,009 | 75,737 | 65,090 | 64,035 | 76,850 | 95,111 | 87,044 |
BMW Group | 84,264 | 71,773 | 62,750 | 59,878 | 60,312 | 72,315 | 71,895 |
BMW | 59,835 | 49,763 | 43,601 | 42,553 | 42,483 | 50,713 | 53,852 |
Mini | 24,429 | 22,010 | 19,149 | 17,325 | 17,829 | 21,602 | 18,043 |
Mercedes | 64,339 | 58,298 | 50,681 | 49,595 | 46,952 | 57,350 | 60,959 |
Audi | 64,022 | 54,816 | 49,970 | 47,766 | 51,093 | 60,614 | 59,950 |
Summary: The BAM trio are well ahead in Italy. MINI grew 35% in this period to help BMW group extend its lead at the top. The three biggest in 2016 were 1) BMW & Mini, 2) Mercedes 3) Audi.
Text source: RayCee.
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