Netherlands Car Sales By Brand : 1985-89

Nearly 17,400 Ford Sierras were sold here in 1987

GM and Ford were well ahead of everyone else, surprising for a market without a local brand to latch on to.
Opel had nearly 18% share in 1985, but slipped below 14% in 1989. Was this a trend that would continue? Time would tell. The Japanese brands did well, with Nissan 5th for three years to 1989. Peugeot was 10th in 1985 by then jumped to 4th, where it stayed. The Netherlands car market is notable for sudden sales shifts.

	Rk	Make	1985	1986	1987	1988	1989
	1	Opel	87,682	92,279	88,632	66,766	69,124
	2	Ford	56,435	57,812	56,317	48,342	51,000
	3	VW	38,876	45,768	47,316	35,997	36,769
	4	Peugeot	22,000	33,851	34,498	35,107	35,915
	5	Nissan	25,098	27,337	31,327	26,713	29,327
	6	Renault	28,904	27,713	22,622	21,603	28,998
	7	Toyota	24,560	29,903	31,159	25,705	27,655
	8	Fiat	30,019	33,558	29,508	23,302	24,419
	9	Volvo	26,661	29,056	26,553	21,840	24,264
	10	Citroën	24,855	31,124	30,443	23,423	22,985
	11	Mazda	16,782	23,080	24,455	23,546	22,738
	12	Suzuki	12,262	15,857	17,983	18,449	17,275
	13	Mitsubishi	12,692	14,629	15,255	14,050	11,715
	14	Mercedes	11,909	13,317	12,310	12,487	11,272
	15	Audi	6,078	6,626	9,197	12,456	11,232
	16	BMW	12,995	12,777	12,192	11,527	10,378
	17	Honda	11,890	14,834	11,947	12,709	9,520
	18	Seat	7,213	4,347	6,517	6,158	7,954
	19	Lada	8,732	12,737	12,431	7,198	7,459
	20	Daihatsu	4,433	6,461	7,119	7,715	7,094
	21	Alfa Romeo	3,734	4,022	4,140	3,815	5,273
	22	Subaru	2,963	4,303	4,723	4,952	4,598
	23	BLMC	5,768	5,365	4,709	5,018	4,590
	24	Hyundai	1,320	1,399	4,809	4,969	4,261
	25	Škoda	3,269	5,030	3,569	2,211	2,029
	26	Chrysler			113	559	1,841
	27	Lancia	1,791	2,449	1,609	1,642	1,750
	28	Saab	2,462	2,563	2,218	1,522	1,520
	29	FSO	279	305	65	1,087	850
	30	GM US	114	199	582	697	822
	31	Jaguar	402	380	579	486	458
	32	Zastava	827	695	162	79	130
	33	Porsche	225	210	188	136	113
	34	Talbot	2,157	202
		Others	333	223	1,327	351	325
		Total	495,720	560,411	556,574	482,617	495,653

Data and picture source: Autoweek.