Jetour was started in mid 2018 and focused on crossovers and SUVs. Its range was focused on being touring vehicles, 'Making travel better'.
Its international sales were widespread but not aimed at mature Western markets, something likely to change. I find that initial strategy odd as it sounds eminently suited to the markets it hasn't prioritised.
Data & photo source: Chery Automobile.
Models X70 & T2.
623,000 were delivered in 2025 and in 2026, 418,000, down 33%. Pare back last year to nine months, and they are down just 9%. A strong Q4 and it should be up on last year.
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