07 February 2017

Israel Premium Comparison : 2010-16

Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.

First taking the BAM brands out of the equation, how are things shaping up in Israel? From 2010 to 2016, premium sales were up 74%. Now individually: Lexus +211% Cadillac +114% JLR +68% (LR +58% Jag +91%) Porsche +46% Volvo +18% Alfa Romeo +1%. Infiniti is new.

Year 2016 2015 2014 2013 2012 2011 2010
Total 4,407 4,054 3,376 2,487 2,469 2,988 2,528
Lexus 1,400 1,449 1,001 570 480 431 450
Volvo 1,261 1,020 985 738 712 998 1,071
JLR 511 262 260 229 281 295 304
Land Rover 339 188 201 168 207 197 214
Jaguar 172 74 59 61 74 98 90
Alfa Romeo 510 522 509 500 486 648 507
Infiniti 348 385 144 154 259 302 -
Cadillac 285 362 427 239 205 250 133
Porsche 92 54 50 57 46 64 63

Summary:
 Lexus and Cadillac did best which is in contrast to other countries. The 74% overall growth isn't that large either in a comparison to elsewhere.

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Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 158%, due to the BAM brands increasing 218%! The 'Others' took 42% in 2010 but by 2016 only had 28%. The BAM marques took 72% of all premium sales in 2016. This is a nation moving toward the BAM marques.

Year 2016 2015 2014 2013 2012 2011 2010
Total 15,688 13,011 10,158 8,403 7,079 6,904 6,079
Others 4,407 4,054 3,376 2,487 2,469 2,988 2,528
Audi 4,183 3,344 2,568 2,323 1,941 1,756 1,469
BMW Group 3,679 3,044 2,229 1,939 1,679 1,236 1,113
BMW 3,021 2,433 1,733 1,441 1,283 1,101 1,017
Mini 658 611 496 498 396 135 96
Mercedes 3,419 2,569 1,985 1,654 990 924 969

Summary:
 The BAM trio are becoming more and more preferred to all others. The fight back of the the 'Others' isn't being seen here. The three biggest in 2016 were 1) Audi, 2) BMW & Mini, 3) Mercedes.

Data source: Israel Vehicle Importers Association.
Text source: RayCee.

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